Niclas has the necessary skills and drive to make that happen. “Our goal is to set a new industry standard for the apparel industry. “Niclas brings the creative depth and fearlessness that Houdini needs to broaden our reach and share our mission to create functional, timeless apparel that gives back to the planet,” said Eva Karlsson, CEO of Houdini Sportswear. Before Houdini, Ingemarson worked at Doconomy as CFO and held additional positions as CFO and acting CEO at Mini Rodini. She brings 25 years of experience leading company operations with strategic planning, negotiations and financial analysis. Gabriel Ingemarson was named chief operating officer working in the company’s Stockholm, Sweden headquarters.Tomasini brings over 20 years of experience from Patagonia and will support Bornling and Anthony in this position.

Recently promoted, Andrea Tomasini is head of global wholesale.Anthony previously worked with outdoor brands Keen and Salomon, in addition to founding his cycling apparel company, ANTHM Collective. In his new role, he will continue to build on its global presence and grow Houdini’s U.S. Bornling has been the head of brand engagement and DTC sales at Houdini for the past two years.Both work from its Portland, OR headquarters. Also, the subscriber shall communicate Atlas of the Future any modifications of their Personal Data stored, so that the information stored by Atlas of the Future remains at all times updated and error-free.Houdini, the Swedish outdoor brand, hired Niclas Bornling as GM, North America, and Brian Anthony as head of sales and merchandising. LOPD, Calabria, 10 6-3 08015 - Barcelona (Spain) and/or by e-mail, clicking here.

The subscriber shall notice their will, either under written form addressed to Democratising The Future Society SL, Ref. Subscribers may exercise, at any time, their rights of access, rectification, cancellation and/or opposition regarding their Personal Data. Such file is duly incorporated in the Spanish Data Protection Agency and protected in compliance with the security measures established in the applicable legislation. In compliance with Organic Law 15/1999, of 13 of December, on Personal Data Protection, and the development of Rules of Procedure, approved by Royal Decree 1720/2007, of 21 of December, Atlas of the Future subscribers may be required to provide Personal Data, which will be included in a file owned by Democratising The Future Society SL.

author_website_title_3 author_website_title_4.

author_website_title_1 Goldapple Strange Fruit.

author_name Lisa Goldapple, Editor, Atlas of the Future.

project_website_title_1 Houdini Sportdwear website.

Caution: contains an economics puppet rap battle! In April 2017 Houdini proved that their clothes are biodegradable by composting its old athletic apparel made from its 100% wool line and using it to grow food. They cooked a fine dining menu at a pop-up restaurant in Stockholm – using vegetables grown from the soil of their decomposed base layers.ĪtlasAction: Houdini Sportswear was mapped by renegade economist Kate Raworth in her AtlasChart Top 3. People who love this planet as much as we do and therefore want to help protect it.” We make products for curious people with big hearts. Houdini introduced their first products made from recycled polyester in 2007 and today sustainability is a central component in everything they do: “When we design our products, sustainability and functionality always go hand-in-hand – neither is of any value without the other. The company gained attention in an outdoor industry dominated largely by men. Her small-scale production of functional underwear quickly gained popularity among climbing circles. They’ll take back any clothing you’ve used, repair it for you and recycle that fibre.įounded in 1993, Lotta Giornofelice discovered the largely-unknown stretch-fleece during a skiing and climbing trip to New Zealand. The only fibres they use are tensile wool: organic fibres that can be used again and again and recycled polyester and recycled nylon. Innovative outdoor brand Houdini Sportswear is creating sportswear so pure that you can eat it.īased in Sweden, with a passion for creating fantastic sportswear, they are making it in a circular economy that respects the living earth.

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